Intelligent Workflows · Proposal
A photography, website and content plan for the Nordic Inn, the Summit Mountain Residence and the Chalet — built after going through every page of the current site, not from a template.
Two things are already built, so you can see the thinking rather than take it on trust.
A working concept of your site, built with your own photography. Same content, organised the way a guest actually decides. Nothing here is a mockup — it's a real page.
nordic-inn-concept.pages.dev → Built — the shoot plan68 shots across all three properties and the area, grouped into shooting blocks by location and light, with a prep list for your side.
nordic-inn-proposal.pages.dev/shot-list →We run this for the Constantia Hotel in Midrand, South Africa. Same idea: shoot the property properly, cut it into vertical reels, post consistently. These are their own numbers, from the first post on 30 April through to September.
It says the method produces something: consistent vertical content off a proper shoot, posted over five months, and the reach climbed rather than flattened. It does not say you will get the same numbers — a Colorado ski lodge and a Midrand hotel are different markets with different seasons.
We are not going to put a booking figure on this. What we can show you is the mechanism working somewhere else, and the same mechanism proposed here.
This is our own work for NAMI, a coastal cabin retreat — one of the looks we use. Slow, vertical, a line of text rather than a voiceover. It is a cheap way to learn what an audience actually responds to before there is money behind it, and the Nordic Inn's fire, steam and snow suit it well. It is a starting point rather than a house style — we shoot to what the property and the campaign need.
Seven of these came out of a single visit. For the Nordic Inn the equivalents write themselves — steam off the hot tub at blue hour, the fire in the Great Room, boots going into the warmers, the walk to the lifts. The same footage cuts one way as atmosphere and another way as ad creative. The full list is in the film notes.
All of this is from your own live site, checked page by page on 31 August 2026. We're not guessing at what's wrong.
Much of your photography isn't yours. Several pages carry Photos by CBMR and a credit thanking Travel Crested Butte for the videos.
Borrowed imagery can't safely be used in paid advertising, can be withdrawn at any time, and means you look like every other property running the same resort press pack.
The Summit Residence is barely visible. Ten en-suite bedrooms, sleeps 26, chef's kitchen, private bar, a honeymoon suite with its own sauna and hot tub.
On the current site it's a handful of small images inside a slideshow. Nobody books a house at that level without seeing it properly.
1963 is your moat and it's in the small print. First and only remaining hotel in Mt. Crested Butte from the year the ski area opened, and the longest operating lodge in Gunnison County.
No condo block on that mountain can claim it, and there isn't a single photograph on the site that communicates it.
The site is carrying nine years of dead pages. The sitemap lists 132 pages, including blackfriday17, cybermonday17, springbreak2018 and summerfun18.
The summer concert copy still says it "returns for the summer of 2018", and the footer reads Copyright 2021.
Your own facts disagree with each other. The homepage says 500 yards from ski lifts; the rooms page says 500 meters.
Your tagline appears as "Come as Guests, Leave as Friends" on the homepage and "Come As Strangers, Leave As Friends" on the weddings page.
Typos in live copy. "the down of Crested Butte", "boats an extra large room", "some of he best wedding venues", and "fire fit" twice where it should read fire pit.
Small on their own. Together they undercut a property charging premium rates.
We won't put a number on what any of this is "costing" you, and we won't promise you a number of bookings. Anyone who does is guessing. What we'll do is fix the mechanism — the photography you own, a site that's organised around the booking decision, and content that keeps going out — and show you what changed.
Four pieces of work. The first two are the foundation and everything else depends on them.
The full shot list, shot on location across all three properties and the area. Everything delivered is yours outright — no credits, no licence to expire.
Rebuilt around how someone actually chooses a place to stay: what is it, where is it, what's included, what does it cost, how do I ask. The concept is already live — have a look.
The bit that runs after the site is live. An enquiry gets answered whether or not anyone is at the desk, and guests get asked for a review at the right moment.
A photo library ages. This is the part that stops the work sitting in a folder.
Crested Butte is genuinely two destinations, and one shoot can't cover both. The honest version is two visits.
All three properties inside, every amenity, the town and the trails — roughly 55 of the 68 shots. Indoor work is season-proof, so it never needs redoing. The website goes live on the new photography. If we catch the aspens turning in late September, that's a bonus set with about a two-week window.
Lit windows on snow at blue hour, the hot tub steaming in the cold, boot warmers in use, the walk to the lifts with skis. These sell your highest-rate weeks and they can only be taken in the season they show. The enquiry and review side switches on here too.
Content out, listings current, seasons switched over, and a monthly note on what changed. Cancel whenever — the site and the photography stay yours either way.